Reblogged from brandon andress: Over the course of the past few months, I’ve been reading and blogging my way through Leonard Sweet’s latest book, Viral. Though the book was a complimentary copy from Len, my reflections have been honest and intentional. If you’re interested in reading any of my commentary, simply drop by my blog […]

Chapters 10 and 11 in Len Sweet’s book Viral ultimately addresses the differences between how Gutenbergers and Googlers approach life. By using the symbols of an orange (Gutenberg) and apple (Googler), he lays out the primary and central ways in which each group sees and lives in the world. And, the differences are significant and […]

Chapter 7 is the first of three chapters that begins section 3 on the topic of Google. In it, Sweet demonstrates the ultimate difference between how a Googler and Gutenberger responds to information. The latter has tended to focus on information as facts to be attained with sometimes little practical import. While Googlers, who have […]

Chapter six is the final section in Part two dedicated to Twitter. Whereas chapter five focused on the art of follower-ship, this chapter leans more towards articulating what the life of the follower should look like. Sweet lays out five ways Twitter can bring about significant change, starting with us. 1. Twitter Helps You Become […]

At first glance, the whole idea that a social media platform could in some way make me a better follower of Jesus seemed somewhat ridiculous. Yet, as I read through chapter five, I began to realize that it was my own perception of Twitter that determined why I felt this way. I guess I came […]

Martin Cooper’s invention of the cell phone in 1973 changed everything. It has become, for many, to be the dividing line between the BC (before cells) and AC (after cells) generations. Referring to it as a “transformational device,” Sweet contends, and I agree, that “these technologies are radically reshaping our relational dynamics in both the […]

Chapter two is a relatively short chapter, but Sweet managed to squeeze in a number of significant points. The main thesis in this section centered on owning the time and place in which you live, and doing so in such a way that your faith consistently seeks to adapt to the context; not only in […]

Essentially, Leonard Sweet’s latest book, Viral: How Social Networking is Poised to Ignite Revival, is about a tale of two cultures, the waning of one, and the rise of another. The first he refers to as the Gutenbergers, named after Johannes Gutenberg, who invented the first printing press in the 15th century, forever changing the […]

Last week I received an advanced copy of Leonard Sweet’s latest book Viral: How Social Networking is Poised to Ignite Revival (thanks Leonard for the free and signed copy). In the next few days, I plan to blog through the book, chapter by chapter, and present the findings to you. Here is the description from […]